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Mumbai: Why Akshay Kumar is avoiding Shirish Kunder's directorial venture 'Joker' promotions? Akshay's disappearing act has given rise to certain speculations after Farah Khan doing it all to promote the film.

However, Farah seems to be unfazed with this and terms this as a part of strategy. She allayed suspicions with her reply, "It's a strategy; please don't go by what you are reading in the papers, it's somebody trying to do mischief. It's a strategy we have adopted."

She went on to add another point for this, "We have just seen a lot of them doing 'Rowdy Rathore' promotion, we didn't want our film to look the same. It's a very different film, it's a kids-friendly film. Our USP are the aliens and we want to play upon that."

Still fans are not ready to buy this idea and say that there is something wrong with promotions. However, she couldn't hide her happiness about the movie and adds "It's for kids.

After a very long time you'll see a film where parents can take their kids and they don't have to worry that something will come now, a kiss or sex or violence. It's very clean and entertaining film."

The movie also stars Sonakshi Sinha, Minisha Lamba, Shreyas Talpade and will be released on Aug 31.

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