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Apple likely to acquire Android-based iPhone brand




Published by: Shobhit Kalra
Published on: Fri, 28 Dec 2012 at 12:54 IST
Apple likely to acquire Android-based iPhone brand
Sao Paulo: A Brazilian telecommunications analyst reveals that the tech giant Apple would be paying a Brazilian firm for the right to use the iPhone brand in Latin America's biggest country.

Only after winning the legal right to use the name in the country, Brazil's Gradiente SA started selling Android smartphones with the iPhone brand.

Eduardo Tude, the President of Brazilian telecommunications consultancy Teleco reportedly said that the only apparent option left with the company is to reach to an agreement where Apple will pay Gradiente for the use of the brand.

Gradiente received the right of using the iPhone brand in 2008 after Brazil's government gave company the right to use the brand on its cellphones. Brazil's trademark office informed that Apple's request of asking permission to use the brand before Gradiente which has the exclusive right to use it through 2018.

Over the Gradiente website, the company said that its iPhone sells for 600 reals ($300). It runs the relatively old 2.3 version of Android and its features include a 3.7-inch touch-sensitive screen, Bluetooth, dual chip capability, 3G, Wi-Fi and camera. Its appearance is similar to that of Apple's iPhone.

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