Aston Martin hopes to rise through sales in India
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Published on: Sun, 06 May 2012 at 20:17 IST
New Delhi: British auto giant Aston Martin is hopeful that India will be able to offset its declining sales across the world. The company officials sounded optimistic at the opening of its second dealership here in India.According to reports, the luxury sports car maker has entered the Indian market late as compared to rivals but still believes that it can grow strong in cities like Delhi and Mumbai.
In a statement the company said that it is restructuring its European and American markets and aims to hit 160 to 170 key locations.
The sales of Aston Martin hit a low of 4,200 units in both 2010 and 2011. By contrast it had sold over 7,000 units in 2007.
The company blames the global recession for their losses.
Aston Martin had entered India last year with the opening of a single dealership in Mumbai. An Aston Martin has a price tag that makes it exclusive to the uber rich club. The car comes at a cost anywhere between INR 1.8 crore and INR 4 crore.
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