High priced Nokia Lumia 920 may fail to justify cost

3 years ago

New Delhi: As Nokia Lumia 920 is priced 25 percent higher than market competitor Samsung Electronics’ Galaxy S III, the company has taken a big risk at catching up with its competitors. It is anticipated that this is company’s last possibility to prove its might in the market. The phone uses Microsoft’s Windows Phone 8 software.

Ovum analyst Nick Dillon said, “Hardware-wise they are pretty similar, it would be hard for Nokia to justify that extra cost to consumers. Windows Phone is still largely an unknown to consumers; they would probably expect to pay less if they are taking a risk.”

Nokia said that it would sell the Lumia 920 for around 5,700 Swedish crowns ($860), without subsidies. Galaxy S III is priced to 4,515 crowns at Expansys, one of the leading online phone stores in Europe.

In Italy, the Lumia 920 will be sold for 599 euros ($770), while competitor Galaxy S III comes at 530 euros and it has been in the market for four months. It retails for similar price in Germany also, while Nokia will again sell its machine for 649 euros.

Although, Apple is selling its smartphones at a much higher rate, Galaxy S III has become the apparent market standard for others to set their prices.

Nokia, which was once the telco major lagged behind in the smartphone market and struggled catch up with the bazaar.

Nokia Lumia 920 is introduced in the market as a competition to Apple’s iPhone and other phones using Google’s Android software. The phone was unveiled a few days back, but contrary to its makers’ expectations, it was not much appreciated by analysts.


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