London: From overall outfits to inner wears, women are choosy and selective and hence companies make it sure to deliver them the best. M&S introduced an 'invisible' bra which blends perfectly with any woman's skin.
It happens with almost every woman when they realize that their white bra is visible in a see-through top. The concept of making nude underwear came from a one-colour-fits-all approach. The pound 18 Nearly Naked Bra comes in four shades to match a range of skin tones.
Company scanned the skin of more than 1,000 customers through spectrophotometer (a device to determine the individual shades that make up the final colour of the scanned object).
The bra is available in sizes 32A to 40D. The range also includes matching briefs for pound 8.
Meanwhile, talking to a leading website, Soozie Jenkinson, head of lingerie design for M&S, said, "Women are recognising the need to wear a neutral-coloured bra which complements their own skin tone and can create a 'disappearing act' under clothes."