Home Nation World Business Politics Odd & Weird Region Entertainment Education
HINDI


Rupa Thermocot ad hurts Hindu sentiments




Published by:
Published on: Mon, 26 Nov 2012 at 14:07 IST
Rupa Thermocot ad hurts Hindu sentiments

New Delhi: With the winters knocking at the gates, the warmers’ innerwear makers have geared up for firm publicity. We see a number of companies thronging through different advertisements on the TV screens but there is one that's hurting the religious sentiments of the Hindu fraternity.

Rupa Thermocot, one of leading body warmer makers of the country has used Hindu mythology to promote their products in a negative form. The advertisement that shows a male model walking past a female model wearing the Rupa Thermocot is said to warm the ladies as well by using a word ‘Svaha’ that is a pretty holy word in the Hindu mythology and should not have been used for this purpose in such a manner.

Not just this, the advertisement also shows the recital of Vedic mantras and enchants during the ad. 

The word Svaha is used during the performances of the Vedic rituals in the Hindu offering of prayers. But this is seen associating the Vedic chants with the names of girls Neha, Sneha and Preeti who is shown working out over a treadmill. The ad is being taken on the radar by the Hindus as they have shown their dissent with this.

People have said that using the names of Hindu deities and any other religion for commercial purposes is a shame. And this should be banned and a strict action needs to be taken against those who are shaping these ads. They have demanded that the above ad should be banned in Hindu sentiment’s welfare.

Importance of the word Svaha:

Svaha, the term is an interjection, approximately "hail!" in mantras indicating the end of the mantra. In the Tibetan language, "Svaha" is translated as "so be it" and is often pronounced and orthographically represented as "soha". Whenever fire sacrifices are made, Svaha is chanted. Etymologically, the term is probably from su "well" and the root ah "to call".

As a feminine noun, Svaha in the Rigveda may also mean "oblation" (to Agni or Indra), and as oblation personified, Svaha is a minor goddess, and the wife of Agni. She was originally a nymph but became immortal after marrying Agni.

In some versions, she is one of the many divine mothers of Karttikeya. She is considered as a Daughter of Daksha. She is thought to preside over burnt offerings. Her body is said to consist of the four Vedas and her six limbs are the six Angas of the Vedas. Sometimes she is represented as a wife of Rudra.

Ganpati Visarjan 2014: Lucknow people bid adieu to Ganpati Bappa
Kathakali dance performance at Lucknow by Kerala artist to promote tourism
Priyanka Chopra promotes Marry Kom in Lucknow
10 best pictures of Star Plus' popular show 'Mahabharat'
Kareena Kapoor and Ajay promoting upcoming movie Singham Returns
Picture Gallery: Nisha Yadav Topless photoshoot
Mohit Marwah at Life Ok Awards
Kareena Kapoor at Television show Jhalak Dikhhla Jaa
Police Charge Batons over Shia Muslims in Lucknow
Salman Khan's upcoming movie 'KICK' - promotion handled by Events N More (Mumbai)
Mohanlalganj Rape: BJP Youth Wing Conducted 'Hawan' to Purify Mulayam Singh's Mind
Varun Dhawan and Alia Bhatt visit theatres for Fans
Varun Dhawan and Alia Bhatt promotes Humpty Sharma Ki Dulhania in Pune | Watch Pictures
Picture Gallery: Premiere of 'Lekar Hum Deewana Dil'
Varun Dhawan and Alia Bhatt promote Humpty Sharma ki dulhania in Bangalore | Watch Pictures
>>

Related Stories:-


Opinion Polls
Which Bollywood Khan has the best abs?
Shahrukh Khan
Salman Khan
Aamir Khan
Saif Ali Khan

Pardaphash name, logo and all associated elements ® and © 2011 Mahakaal News Management Pvt. Ltd.
All rights reserved. Pardaphash and the Pardaphash logo are registered marks of Mahakaal News management Pvt. Ltd.
Pardaphash is hosted with Enzoo could compute engine.
Valid XHTML 1.0 Transitional
This page is generated in : 0.017 Seconds




EXCLUSIVE: 'Operation Chowki' reveals truth of Lucknow Police; Rickshaw Puller turns chowki in-charge at night