Samsung acquires 51% of Indian smartphone market to outclass Apple: Report

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4 weeks ago

NEW DELHI: Giving a shock to Apple Inc, Samsung claimed on Thursday that they have successfully attained more than 50 percent market share in India while the US-based Apple is witnessing a sluggish response from the buyers for their latest smartphones iPhone 6S in India.

Manu Sharma, Director of Product Marketing for Samsung India, says that the company has seen a positive momentum over the past one year since the release of their new handsets such as the S6 edge and the Note5 devices.

“As per numbers provided by market research firm GfK, our market share in the Rs 30,000 and above category is 51 percent in value terms at the end of the September this year. This was about 36% till about a year ago.”

He went on claiming that the company has seen a positive traction’ in the smartphone market in the country in October itself which might be motivated by the festive season here

“The festival season has shaped up well. We have seen a spurt in volumes,” said Sharma.

However, it is to be defined that there isn’t anything official about the Gfk findings as there are several research firms available in the market which show different figures. Recently, a report had claimed that Samsung, which is amongst the biggest smartphone markers in the world, is facing a major low and might also be out to the smartphone business in next five years.

One of the reasons behind the decline in Samsung’s popularity was cited as the high prices of their smarthone as the new companies offering Android smartphones are availing the same services in very less price comparatively.

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