Samsung hits Apple iPhone 5 in new ad
Tags:
Samsung Galaxy S III
,Apple iPhone 5
Published by: Pratima Singh
Published on: Sun, 16 Sep 2012 at 18:10 IST
The tagline for the ad is "It doesn't take a genius", which is a direct hit to "genius" retail employees from Apple. The print further says that it is pretty easy to choose one from both the machines.
The ad clearly aims at highlighting the greater number of features offered by Samsung's counterpart. However, the ad misses out Apple's iOS 6, operating system, which is a competitive edge over smartphone makers.
It is anticipated that Apple's legal notice Samsung did not go down well through the latter's throat, so it is coming out in the form of a derogatory ad.
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