Shahid Kapoor uncovers Pioneer’s latest audio products with ‘MIXTRAX’ technology

3 years ago

Mumbai: Pioneer India Electronics unveil the innovative in-car audio receiver’s featuring company’s latest technologies to make your music hearing experience healthy and entertaining. Bollywood actor, Pioneer’s Brand Ambassador Shahid Kapoor along with Director of Pioneer, Toshiyuki Shindo unveiled Pioneer’s latest car music technology ‘MIXTRAX’.

The new array of in-car audio receivers features significant improvement from their predecessors, by offering a diverse range of functions to suit the unique needs of consumers. Models such as AVH-P8490BT, DEH-6450BT and DEH-5490SD feature the new MIXTRAX technology, a proprietary technology which creates a nonstop mix of an entire music library with DJ effects, to create a club-like atmosphere in ones car.

With AVH-P8490BT, Pioneer introduced the advanced App Mode for the first time in India. Advanced App Mode lets one fully control the applications from their compatible iPhone through the head-unit touch-screen.

Applications such as MIXTRAX and a plethora of recommended applications including Navigation & HD Radio streaming can be operated using Advanced App Mode. The new in-car audio receivers also features Advanced Sound Retriever technology which restores the high frequency sounds lost in the digital compression process ensuring enhanced sound quality. Apart from sound quality and convenience in usage, Pioneer stressed its commitment to create reliable products by introducing an Anti-Dust Design in all newly launched head-units with CD-mechanism.

Shahid Kapoor said, “I am quite excited in launching the new car audio product from Pioneer. I believe that music can touch the soul and even more when you hear it right.”

The 2013 line up with technological advancements such as MIXTRAX, spread across wide options to choose from will add to the variety and diversity of the existing product portfolio of Pioneer.

MD, Pioneer India, Toshiyuki Shindo, said, “It’s a great moment for all of us as we are launching a new range of Pioneer car audio product. Pioneer has always been the frontrunner when it comes to technology and quality, and is renowned for its innovative products.”

Marketing Manager, Pioneer India, Gaurav Kulshrestha said, “The new models are designed to take consumer’s experience up a notch with a plethora of new and improved functions, delivering an ultimate in-car entertainment experience.”

Miss India 2010-2011 Niharika Raijadha and Miss India 2011-2012 Vasuki along with producer Bonny Duggal were also marked their presence at the grand event.

Pioneer’s Car Electronics Division is known for offering the kind of in-car products that make driving more enjoyable by offering high quality audio and video products, with seamless connectivity and ease-of-use.


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