Mumbai: South star Trisha and Bollywood’s gorgeous girl Sonali Bendre has turned Brand Ambassador for pharma firm Ranbaxy Laboratories for its pain reliever product ‘Volini’.
The company in a statement said, “Ranbaxy Volini will now be endorsed by the elegant Sonali Bendre and the Queen of south Indian Cinema, Trisha, in its new campaign.”
As per reports, the campaign featuring both actresses would soon be kicked off soon across print, TV and other media.
Ranbaxy Global Consumer Healthcare Vice-President Brijesh Kapil said, “Volini is the fastest growing brand in the topical pain reliever category and among its target group Sonali Bendre and Trisha have a huge fan following.”
He reportedly added, “This regional approach to unleash celebrity power is expected to give the brand a stronger consumer connect and provide strong impetus to make Volini the number one brand in the overall topical pain relievers category.”