YRF orders cinemas to slash down ticket prices
Published by: Pratima Singh
Published on: Sat, 18 Aug 2012 at 19:03 IST
Mumbai: A majority of multiplexes raised ticket prices for Salman Khan's Ek Tha Tiger earlier this month. Ticket price hike on special occasions is a common phenomenon, but they are supposed to drop the rates by first weekend. However, the theatres have decided not to slash down the prices before the next release on Friday, August 24.The prices were raised by 12-16 percent in the major cities across the country. The earlier hike was understandable but, not reversing the hike is some that miffed Yash Raj Films. The production house has sent letters to multiplexes and single screen cinemas ordering them to reverse the rates immediately.
Reportedly, both Yash Chopra and son Aditya feel that the rise in price is not fair for common people. The multiplexes have slashed their prices due to decrease in audience but single screen cinemas are in no mood to take an effect.
Girish Wankhade, Deputy GM, Corporate Communications and Public Relations, Cinemax India Ltd said that they're not ready to roll back the ticket price even after August 20.
Anand Vishal, Head of Operations, Fun Cinemas, said, "We will take a call only on Monday. However, we are unlikely to roll back the price in Mumbai at least."
However, it is said that the theatre owners will have to follow what YRF says.
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