BlackBerry bids adieu to its most successful phone Classic

Toronto: The Canadian mobile maker company BlackBerry bid adieu to its most successful device BlackBerry Classic today.

The chief operating officer and general manager for devices at BlackBerry, Ralph Pini told media that company is no longer manufacture its BlackBerry Classic phone.

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Pini wrote in a blog post on Tuesday, “For many years, Classic (and its BBOS predecessors) has been in our portfolio. It has been an incredible workhorse device for customers, exceeding all expectations. But, the Classic has long surpassed the average lifespan for a smartphone in today’s market.”

The BlackBerry Classic was launched in late 2014 as a replacement of sorts to the BBOS-powered Q20, sporting the classic BlackBerry design with built-in QWERTY keyboard and a touch screen.

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In the first financial quarter this year BlackBerry just sold 5 lakh phones globally which was down from six lakh in the last year. The company faced biggest loss in over two years of $670 million.

 

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