Mumbai: Bollywood actress Sonam Kapoor today stated that the creative business like fashion is very much risky and said that it is up to the consumer to like it.
Her sister Rhea Kapoor has been with her since the launch high street fashion brand Rheson.
Sonam talking to media stated: “I think any creative business is more risk-taking because eventually it is up to the consumer to like it. It is not like a product of daily need like bread or milk. Fashion is almost like a film where you have to go by the response of the people since you are selling a concept.”
“Our fashion brand is also about a concept and thankfully, we are getting good response so far,” she added.
“So in our stationery print collection, we used those elements as prints. My mother used mogra flowers and perfume, so in our sari collection, we used mogra prints as an ode to our mother. There are a lot of such elements we have incorporated.”