Mumbai: This is for the first time in the history of Mumbai fashion industry, the models will walk the ramp in lingers during the month of January next year.
The India Intimate Fashion Week (IIFW) in its first edition, dedicated to display lingerie and intimate wear e-commerce brands.
Director and organiser of IIFW, Niraj, told media persons: “It will take place in the first week of January in Mumbai. We have been studying on it for quite some time. Education in terms of intimate wear and lingerie is very less. There is no single institute in India which offers any graduaiton or post-graduation course in lingerie or intimate wear design.”
“The industry is still in the nascent stage in India in terms of reach. In fact, it’s a taboo here. People don’t like to talk about it. Our major aim is to increase the development of the sector and encourage people to consider this as a serious career option.”
It will provide a platform to emerging and established brands spanning categories of lingerie, lounge wear, sleep wear, leg wear, lingerie accessories, men’s underwear, intimate, personal care products and more.
He further added that he plans to start a luxury lingerie fashion magazine soon.