Mumbai: In order to make an altogether new move for Marathi movie fans, their favourite radio channel, MY FM is associating as the radio partner for upcoming Marathi movies – Shentimental and Bhikhari that are slated to hit the cinemas on July and August 2017 respectively, these movies promise to be the biggest blockbusters in Marathi Film industry. MY FM also partnered with Lapachhapi, released on 14th July, 2017, that has been rocking the box office.
As an exclusive radio partner, MY FM offers creative content around the theme of the movies. From contests, music releases, interviews with the star cast, etc., MY FM is also giving the listener’s a chance to meet the star cast of the movie and live their dream of fame. MY FM will play a 1 hour special promotional program every day for these movies.
MY FM will also host Music Muhurat, where singers and music directors will unveil the music/songs on Maharashtra’s favourite radio channel in a special 1 hour show. This special 1 hour show will be hosted by the star cast of the movie along with RJs. During the show, the RJ will play the top 10 favorite songs of the star cast and exclusive video messages from the star cast will be posted by MY FM on their social media platforms. Various contests, related to the movies, will run on MY FM at different timings and the winners will win exclusive autographed merchandise from the movies.
The team will also host a Movie Memorabilia Auction where dresses/props used in the film will be auctioned ON AIR and the fund generated will be used for charity.
Commenting on these associations, Harrish Bhatia, CEO, MY FM, said, “MY FM is a strong consumer centric organisation and has a strong brand connect in its markets. Marathi cinema has made some real progress, the storyline is interesting and content is great. We are confident that both the teams involved in this association will reap benefits”.