New Delhi: The largest cinema exhibition company in India, PVR Cinemas today became the first cinema chain to launch Unified Payment Interface (UPI) for its 122 properties across the country.
The option will enable customers to make online payments via UPI in addition to netbanking, wallets and credit/debit cards.
This will be the first large-scale rollout of UPI by any cinema chain in India. All of pvrcinemas.comusers will have access to making payments via UPI starting today.
UPI is a unique payment solution built to empower customers to initiate payment requests through their smartphone.
It provides a Virtual Payment Address (VPA), through which users can send and receive money on a two-factor authentication.
Chief of Strategy PVR Ltd, Kamal Gianchandani said, “By being an early mover in offering UPI to our website users, PVR is helping bring frictionless commerce to India. We’ve been in conversations with multiple stakeholders to vet our internal systems and have run successful pilots to ensure a seamless payment experience. Anyone with a smart phone and a bank account will be able to benefit from UPI for transacting money online. This is a major change for online commerce as UPI will allow us to reduce transaction costs and create a faster checkout experience.”
Created by the National Payment Corporation of India (NPCI) with the support of the Reserve Bank of India and Indian Banks Association (IBA), financial experts believe UPI will boost the online payments industry and is a major step towards building a ‘cashless society’.