Madrid: Tennis superstar Roger Federer has been given the tag of the world’s most marketable sports person of 2016 as per the study prepared by the London School of Marketing.
According to the study, the Swiss tennis sensation, currently ranked 17th, earned nearly $60.7 million last year despite his “slow year in terms of success in his sport”.
“His successful endorsement deals show that personal characteristics can also be an important part of long-lasting sponsorships,” the study said.
Federer grabbed the number one spot ahead of American basketball player LeBron James ($53.8 million) and golf players Phil Mickelson ($50.2 million) and Tiger Woods ($44.8 million). While on the other hand, Novak Djokovic ($33.8 million) and Rafael Nadal ($31.8 million) managed to make a place in the top ten and grabbed 7th and 10th position respectively.
The world’s top 10 marketable sportsmen:
1) Roger Federer (tennis)
2) LeBron James (basketball)
3) Phil Mickelson (golf)
4) Tiger Woods (golf)
5) Kevin Durant (basketball)
6) Rory Mcilroy (golf)
7) Novak Djokovic (tennis)
8) Cristiano Ronaldo (football)
9) Jordan Spieth (golf)
10) Rafael Nadal (tennis).