Smartphones buyers spend big, all records broken on Black Friday

San Francisco: Smartphone sales hit a record high in the US on Black Friday while shoppers thronged retail stores as well as went online to celebrate.

According to Adobe Digital Insights mobile transactions were “hitting record highs”. Black Friday follows Thanksgiving Day that is observed on the fourth Thursday of November, heralding the Christmas shopping season.

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“The big story this holiday season is in mobile shopping,” CNBC reported, quoting Mickey Mericle, Vice president of Adobe’s Marketing and Customer Insights division.

According to Adobe Insights, 61.1 per cent of shoppers’ visits to retailers’ websites were for mobile devices, including smartphones and tablets. A report in The Financial Times said the holiday season was set to be the first in which more shopping will happen online than in stores.

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“Brands and retailers will offer an array of great deals on electronic devices. Those that we expect to lure consumers the most will be headphones, tablets, fitness bands, smartphones and TVs. We also expect smartwatches, VPA-enabled speakers and smart headphones to fuel demand,” Annette Zimmermann, Research Vice President at Gartner for Black Friday, said in a statement.