New York/New Delhi: Yahoo will be soon called Altaba and Yahoo CEO Marissa Mayer will step down from the board of directors. Yahoo has been overtaken by US wireless communications service provider Verizon for a mere $4.8 billion.
“Six Yahoo directors will be leaving after the Verizon sale, including Mayer,” The Wall Street Journal reported.
The Yahoo acquisition might be benefitial for Verizon to perk up its operations in the digital ad space. AOL has properties like The Huffington Post and technology websites Techcrunch and Engadget — and now Yahoo Finance — which together can become a strong digital advertising platform for Verizon.
Vishal Tripathi, Research Director at global market consultancy firm Gartner today stated: “Verizon will surely monetise both Yahoo and AOL operations to get the best out of this deal.”